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One on One with



Roger Maloney

Welcome to Ufront Media Insights. I had the pleasure of interviewing Mother, Model and Entrepreneur Ms. Chela. She was recently featured in VICE NEWS on HBO about dancers becoming bartenders and using her personal brand to do much bigger things in her life.

Chela has expanded her brand to now having 1.5 million followers on Instagram and growing. She now advertises for various companies such as eyelashes, haircare, makeup, clothing, sneakers, jewelry brands.

Roger- What inspired you to start modeling and what sparked your interest in become a dancer?

Chela- I became a dancer because after years of working a 9-5 job I realized that the money still wasn’t enough to pay my bills and help me support my family so I decided to dance to make extra money.

I only started modeling because Hip Hop Legend D.J. Kay Slay approached me with the opportunity of being on the cover of his magazine and I used that exposure to start to build a platform for myself. I’ve been modeling for the last 3 yrs.

Roger -Tell me about your childhood and where did you get your hustle and grind work ethic from?

Chela- I had a great childhood. My mom was a single parent and worked two jobs to support my siblings and I have very much to learned from her.

Roger- What inspired you to use Instagram to promote yourself vs any other platform that might work for you?

Chela -Instagram is the most popular of the social media apps. It’s become the easiest to generate income through. Second, I can take pictures within the app or use photos that already exist in my camera roll. Third, I can share photos instantly to my audience, not only on Instagram, but also Facebook, Twitter, Flickr, and Tumblr. All these tools are necessary for me to build my audience.

Roger- How do you separate yourself from the another girls as a model?

Chela- I don’t follow the stereotypes. I look at these opportunities as a means to an end like my new calendar I just created and is going very well. I use it as a great way to promote my personal brand.

Roger- On Vice News you shared your thoughts about a strippers strike. Why are the rights of strippers so important to you as a personal brand?
Chela-I gave an opinion on the strike. I’m not a part of it in any way. I’m not concerned with how effective it is either. I just felt that what I’ve experienced personally and how I’ve chose to deal with it is what has worked for me. I decided that I didn't want to be taking advantage of so I just made some strategic moves that would put me in a better place for my brand. Watch my interview on Vice Media below and your audience can see the full interview called From The Pole to the Bar: Why Strippers are Becoming Bartenders to get the real story behind it.

Roger-What are your future plans within the entertainment business?

Chela- I don’t intend to be a part of night life much longer. I’m focusing toward TV and other media related products in the future. I firmly believe my future looks bright cause I get so many good offers for branding opportunities.

Roger- What advice do you have for anyone who wants to follow in your footsteps?

Chela- Night life is a last resort. A means to end. People often get lost in it. It’s only for strong minded people and make sure you have strong team behind you to support you as well.

Roger: Thank you Chela for this interview and for more information about her go to @therealchelasway on Instagram.

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